Before we start, make sure to (re-)read the SEO Writing Guidelines.
We use the following template to give out an SEO text assignment:
Doel:
Een informatieve SEO tekst, die ervoor zorgt
dat de pagina van onze website meer waarde heeft in ogen van Google. Hoe
beter deze tekst, hoe hoger wij kunnen scoren in Google voor de focus
keywords (zie hieronder).
Inhoud/mogelijke subtitels:
e5 Mode solden, ronde prijzen, folder, sale, inzamelactie
Focus keywords:
e5 Mode solden, ronde prijzen, folder, sale, jurk, inzamelactie, online, heren, dames
Target lengte:
700 woorden
Waar zal de tekst verschijnen:
https://www.wintersolden.be/e5-mode/
Interlinking:
Bronnen/inspiratie:
https://www.solden.be/e5mode
https://www.deals.be/e5-mode
Deadline:
18/09/2020 12u00
Purpose
Make sure the purpose of the text is clear to the receiver. An SEO text is there to enhance a page with valuable and related information around a certain topic.
Subtitles and keywords
These are of interrelated. The most important keywords, should be used in the subtitles. They then carry more SEO value.
To find relevant keywords, use the following guides:
You use this research to define what the content of the text will be. You determine the most important keywords (=keywords that receive the most search in Google each month).
Then you also look at related keywords and questions. They can help you determine extra content and find out what the visitor is looking for.
The whole purpose is to find the right ideas for content to produce. That content should both
- Inform/guide/help the visitor
- Use enough related terms and questions, so Google can understands its use for SEO
Interlinking
For SEO purposes, it is important to try to interlink to important pages on the same website. More importantly: link to the ‘money pages’.
For example: if you write a text about ‘billendoekjes’ for Luiergids.nl. You can interlink to ‘Zwitsal billendoekjes’ and to an article about changing diapers.
You can see an example at the bottom of this page: https://www.luiergids.nl/billendoekjes/
Sources
Always include at least 1 valuable source. It can be used to gather information, to be able to write content.
It can also be used to look at the scructure of an SEO text and more or less do it the same way.
Deadline
Try to the set a decent deadline, to make sure the receiver has some pressure to perform.
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