SEO Writing Guidelines

The purpose of SEO articles / texts is always to gain traffic via search engines (Google).
A text will aways focus on a few focus keywords. For example: a page about Pamers promotions, will focus on ‘Pampers promoties’, ‘Pampers aanbiedingen’ and ‘Pampers korting’. It is important to mention these in 1 subtitle and at least once in the text.
Always use subtitles. Try to use lists as well. For inspiration on subtitles (and content in general), use relevant keywords and search intent questions (now that’s interlinking!).
Write short paragraphs (max 5 senteces) or split up your longer paragraphs after you’re done. This increases the scannability and readability of a text.
Try to interlink to exisiting pages and articles as much as possible. For example: if you’re writing an article on diapers, link to the brand page for Pampers and link to an article about how to change a diaper.
NEVER copy anything from another website. If needed, rewrite the text. Never use the same paragraph or text twice.
Always use an image with correct alt tags (preferably an alt tag that contains the most important keyword)
If possible, use lists. Google loves them.